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Google and the Case of the Exploding Ads Ads are appearing across Google sites that have previously not supported advertising, prompting speculations about the company's seemingly immediate need to monetize search inventory. This week... Marketingvox.com Thu, 20 Nov 2008 06:00:00 EST Industry Buzz & Snippets: 11/20/08 Ad Networks and Analytics: Real Time Content has launched its Personalized Video solution, which enables advertisers and publishers to deliver tailor video to customers in real-time. The technology... Marketingvox.com Thu, 20 Nov 2008 06:00:00 EST 1/5 of Marketers Send Emails After Users Unsubscribe 20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return... Marketingvox.com Thu, 20 Nov 2008 06:00:00 EST Google, P&G Conduct Labor-Swap Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers. From January 2008, select... Marketingvox.com Thu, 20 Nov 2008 06:00:00 EST Affiliates: Commission, Product & Brand Most Crucial The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted,... Marketingvox.com Thu, 20 Nov 2008 06:00:00 EST MSFT to Pass on YHOO - But Search Might Do, Ballmer Says At Microsoft's annual shareholder meeting this week, CEO Steve Ballmer stated the company is "done with all acquisition discussions with Yahoo." He added, however, that Microsoft remains "very open"... Marketingvox.com Thu, 20 Nov 2008 06:00:00 EST Mobile Users Tolerate Ads for Lower Bill Two-thirds (61%) of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and... Marketingvox.com Thu, 20 Nov 2008 06:00:00 EST How to Stretch Your Pay Per Click Advertising Budget with Dayparting Paid Search expert Christine Churchill explains how to set up dayparting to show your PPC only during the times of highest conversion, a way to help improve your ROI. She covers how to determine the best dayparting periods for your organization and ho... wilsonweb.com Tue, 18 Nov 2008 16:12:03 PST The Future of Search with Mike Grehan (7:33) Mike Grehan explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks interact with social media to give signals to Google about what real people see as most important and ... wilsonweb.com Tue, 18 Nov 2008 15:54:35 PST Tips for Online Retailers in a Tough Holiday Market with Amanda Watlington (5:18) Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make careful ... wilsonweb.com Thu, 13 Nov 2008 17:14:02 PST |
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